Sports Foundation

 

Innovation Academy For Sports Foundations

Link PSI Academy Group

Link to LinkedIn Article

 

Download PDF

Link to FAQ / Slides

 

Live Demo

Player Foundation Link | Team Foundation Link

 

Pricing

Solutions Starting @ $3000/month

Contact Us

(schedule appointment link)

 

 

Content

  • Level 1
    • What are you are selling?
      • S.T.R.E.A.M. powered by eThree
        • We harness the unlimited power of Sports + Athletes + Tech
        • to empower sports teams and players to serve as youth ambassadors
        • who are 360 degree trusted Positive Social Influencers
      • Youth Social Media Sports Engagement Service
        • Empowering positive players and professional sports team foundations
        • the ability to offer every parent
        • a new screen-time option for children that is
        • Inspiring + Positive + Healthy + Productive + Fun
        • designed to engage, empower, and activate a child
        • and nurture them to be your next "super valuable fan for life"
      • S.T.R.E.A.M.-> Digital curriculum + Experiential Platform
        • Engaging
          • Science
          • Technology
          • Recreation
          • Engineering
          • Art
          • Math
        • Trusted by Parents
          • Safe
          • Trusted
          • Readable
          • Edutainment
          • Active
          • Meaningful
        • Guided
          • Recommends content / pathways to youth fans
            • Pursue Your Dreams: Path to Go Pro
            • Find Your Future Careers: The Business of Sports
            • Explore Your World: Discover Your World
            • Become You: Building Your Personal Brand
            • Just Get Fit: Exercise & Fitness
            • Get Involved: Community Engagement
            • Tech Skills: Digital Skills Development
      • One-Stop Everything
        Everything youngest sports fans want and need to know.
        • All In One Place
          • Facebook / Twitter / Instagram / Youtube / Website / Media
        • We are the "place" your youngest fans can land from social media
        • Designed to instantly engage by being
          • Organized
          • Valuable
          • Easy to Use
          • Rewarding / Fun
    • Cut to the chase -> what's the bottom-line?
      • Cost-effective fan and community engagement strategy
      • Build your database and increase fan engagement levels
      • Increase your revenue for your business
    • How will this grow my business?
      • Better Content
        • STREAM is 360 Kid Sports Content
        • Offers fans more content beyond just the on-court action
      • Grow Database. Own your customer data.
        • It use our existing social media to grow my teams database
      • Deeper Customer Profile
        • It helps me to collect deeper customer data which I can use in ticket sale marketing and sponsor activations
      • More Targeted Marketing Campaigns
        • I can create new ways to segment and engage our most valuable fans and sponsors
      • Direct Connect w/ Fans Mobile / SMS
        • I can better engage my youngest fans on their devices and leverage the power of Mobile/SMS messaging
      • Enhance Sponsorship Value
        • I can offer more value to my current sponsors
      • Leverage Team Expert Sport Staff
        • I can leverage my sports experts on staff (non-player) to engage parents and youth with relevant content
      • New Product for Sales / Sponsorship
        • Let sales team use this as a new way to up-sell + add new sponsors
        • Social campaigns the sponsor can also amplify
      • Engage Fans Year Round
        • I can engage all of our fans year round and even in the off-season
        • Unlimited reasons to engage in educating 360 youth
      • Deepen "Fan Family" Relationship
        • Connect every fan, parent, and community member closer to our team
      • 100% Brand Control
        • Protects brand | ensures high quality on brand content
      • Increase Player ROI
        • Maximize investment in players
        • Empower players to extend your brand in reaching young fans
      • Activate Retired Players / Community Ambassadors
        • Give retired players a robust platform
        • Empower them to represent brand at live events / online
        • Leverage loved athletes distribution and reach
    • Show me the consumer/fan experience.
      • A sports / knowledge challenge experience created
      • Targeting a specific fan customer segment
      • It is promoted by team, sponsor, active / retired player, distribution partner
      • The fan invited to experience it with a link (go.exp.it/link)
      • they click on via social media, TV, radio, email, or digital signage at game
      • they immediately have access to the experience
      • and are prompted to join your network by signing in
      • each fans joining your teams sports social network is in your database / CRM
      • fans gets unlimited access to the single best online branded community
      • to learn about the team, players, sponsors, and partners
      • where they can learn, earn, and win access to digital and prizes money can't buy
    • Where will our fans find this?
      • We Are a DEN -> "Distributed Engagement Network"
        We put you everywhere your fan already is
        • @ Team Foundation / Events / Fundraisers / Live-Streams / Giveaways
        • @ Team Website / Venue / Billboards / In-Game Digital Displays / Cups / Email / Direct Mail
        • @ Players Foundation
        • @ Players Social Media -
        • @ Community Institutions - YMCA, Science Museum, Please Touch, Boy Scouts,...
        • @ K-12 School - Penn Wynn Elementary
        • @ Sponsor - Wawa
      • Fan get a link from your DEN
        We extend your teams reach (globally) with just a link (no app to install)
        • Social Media Post - Snap / Twitter / Instagram / YouTube / HouseParty / Podcast
        • Social Media Profile Link
        • Team / Player / Foundation / Sponsor website
        • In-Venue Sign / Media
    • How is this different from what my fan can do today?
      • Fan's can't have a deeper sports experience
        • Read
          • Long Blog Reading
          • Team Website
            • static and not valuable in off-season
            • Team content is very limited especially what happens off the court
          • Short Social Post
            • Social media does not offer any value for a fan or a reason to click from it to a destination
        • Watch
          • Expensive Passive Video
    • What will it cost a fan to access it?
      • Most content is free
      • Fans can support social impact and fundraising opportunities with micro-donations
    • What will motivate a fan to come back to it?
      • Large constantly growing library of 360 curate / premium content
      • More than just "sports"... we give a reason for more engagement
      • Recommendations / Next Up / Personalization
      • Fun Events / Contests (like HQ Trivia App) / Online Livestreams / Meetups
      • Real world useful information / guidance / tips on succeeding in sports, school, and life
      • Hidden STEAM curriculum but using the topics / products / people they already love
      • Empowering every parent to offer positive screen time to help their child to do better in sports/school/life
    • Does this replace what I am currently doing?
      • No. We add our social media and links into your existing feed.
      • You keep your website
      • You can continue to post what you are posting on social media
      • You keep your CRM system and everything you are doing the same
    • How will this improve our in-game experience?
      • Yes it offers fans a much deeper way to engage
      • It amplifies both a teams and its players fan engagement
    • How will this help us sell more tickets / boxes?
      • Yes it provides a year round opportunity to engage fans around content beyond just the in-season live sporting event
      • It engages the youngest fans even more as it can offer them valuable information they can't get anywhere else
    • How will this add value to my current sponsors?
      • Yes it offers a deeper level of engagement with the fan
      • It gives me the opportunity to integrate the brands beyond just a logo
      • It offers my sponsors the ability to engage all members of the community
    • How will this help me reach new sponsors?
      • Yes. You will be able to offer new ways to "educate" customers on your sponsors products or services.
      • Sponsor Stories is our solution for product integration
      • We move beyond just brand impressions into immersive brand experiences
    • How do you ensure the content is good?
      • We measure engagement on all content we put into our system
      • We use consumer engagement data to identify if new content added was engaging / not
      • We continuously upgrade our content / storytelling to maximize engagement
      • We use data to enhance our recommended content pathway for new users
      • Just like Disney perfects its rides, we perfecting our fan experience by using data
    • What will it cost us?
      • Setup Fee
      • Monthly Fee
      • Revenue Share
      • Subscription Plan Options
        • Foundation - Foundation edition (foundation uses it)
        • Team - Team edition (team uses for CRM)
        • Players - Network edition (3-5 active / retired players get managed groups)
        • Community Institutions - Community edition (distribution at art museum, ...)
        • Schools - School edition (sponsor elementary, middle, high-schools)
        • Corporate - Company edition (health / fan portal for employees & kids)
      • Service Level Options
        • Auto-Pilot - we do it all
        • Co-Pilot - we do it with you
        • Solo - We start, you run with it
      • Community Activations
        • Run launch events at Schools, Large Corporations, Large Institutions
      • Youth Digital Internship Program
        • We recruit / train virtual social media content creation team
        • Local university / talented High School super fans
        • Mission to support the foundation and player community social impact initiatives
      • Enterprise Solutions
        • Custom solution designed for team
    • How painful will it be for me to use this? What will I have to do?
      • It's simple. We launch you in 30 days.
      • We create and manage everything for your team.
      • We will use your foundation as the place where this lives
      • You will need to approve the initial STREAM content
      • We ask you to provide us with access to photos / videos / content
    • Does it matter? Will it make a difference in our business?
      • Yes as it gives me a new and better way to engage the entire local community
    • How do you make money?
      • We break-even on the service we provide
      • We make our money on the revenue sharing and micro-fundraising
      • How does revenue sharing work?
        • We give you 10% on all sponsorships sold
        • We give you 50% on all event challenges
        • We give you 30% on all digital premium items sold
        • We give you 50% on all foundation fundraising sold
    • What does success look like? How will we measure our investment?
      • My team will have the best customer database
      • My sponsors will want to spend more money with me
      • I will attract new sponsors I don't have
      • Our foundation will be able to increase its impact metrics it can report
      • Our foundation will find a new way to raise money from smaller donors
      • I can focus my team on getting more valuable content
      • I can motivate my star players to engage more with the teams community and fan outreach
    • How will I pay for this? What budget does this come out of?
      • Sales & Marketing
      • Customer Tracking / CRM Platform
      • PR & Social Media Retainer
      • Sponsorship Development
      • Foundation Fundraising
      • Enhanced Gameday Experience
      • Foundation Education Programming
      • Community Engagement & Outreach
    • Will you really make my / our life / job easier?
      • Yes, it takes existing content + brand and offer me new ways to use it to engage my fans
      • Better way to leverage my social media channels with meaningful content
      • Better leverage my players to engage with our fans without asking them to do anything
      • Makes social media more engaging and actionable funneling people into my customer database
      • 365 year round content marketing solution + social media engagement strategy
    • How can I best describe your service to others in my organization?
      • Use a press release announcing it with quotes from organization president
    • What's the next step? What do I need to do?
  • Level 2
    • Who sells sponsors?
      • We develop the plan to sell a sponsor a content package
      • We reach out to sponsor and secure interest
      • We get a final approval from you prior to accepting the project
      • We then produce the sponsors activation
      • We manage it and go live
    • Who owns the data? How do I access it? What data is available?
      • You have rights to your data and usage on your group
      • You have access to all the data for individuals who visited your group
      • You can see who's online, total time visited, last date visited
      • We can create data integrations and exports with Enterprise Edition
    • Can we communicate with our members? How?
      • Yes.... with enterprise edition you can answer chat questions
    • How will this be used by fans watching at home?
      • Yes we believe this is a powerful second screen experience on devices that are increasingly used to watch the game
    • Will this let me reach new fans I am not yet reaching?
      • Yes it reaches people on their phones
      • It reaches fans who are not ticket holders
      • It helps me engage with every K-12 school
      • It helps me to engage with local community organizations
      • It provides a simple way for me to partner with local venues and high traffic institutions
    • How long is your subscription contract for?
      • We engage in an initial 6 month pilot agreement
      • Once the initial pilot is done we move into a multi-year agreement
    • Will I host this on my own domain?
      • Yes you could but we don't recommend it.
      • We recommend you remain part of the PSI network so you can benefit from other customers who enter in through schools, museums, and other venues.
    • Can I get the fan data collected back into my customer CRM system?
      • We would integrate the data with your systems if you upgrade to enterprise